Etro shops and outlets, a cosmopolitan fashion full of quotes

by Redazione
Ottobre 30, 2020
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Etro is the perfect brand for people who love to travel and is fond to innovations: in every fabric, in every print of clothing signed by the Milanese fashion house, there is a quote or a symbol that refers to philosophies and cultures from all over the world. Let’s see where to find the Etro boutiques and outlets, hoping to conclude some good business and bring home an absolutely unique garment Made in Italy.

The most famous of Etro’s symbols, which has become its distinguishing mark, is paisley, also known as “cashmere” design because it was originally used on female shawls in Kashmir. The paisley is a plant motif in the shape of a drop, of Persian origin, which the founder of the fashion house, Gerolamo Gimmo Etro, had the brilliant idea to reproduce on his fabrics in a thousand variations, for clothes as well as for linen home and furnishing fabrics. All these things happened during the ’70s, when the same symbol was widely used by the psychedelic environments in UK and India. Since then, the Etro brand has come a long way and introduced many stylistic and productive innovations, thanks to the passion and energy of the 4 sons heirs of the company. One innovation is for example the use of food to produce fabrics and dyes, for example the fabric made with soy or cereals, or the shirts painted with blackberry juice. All this, driven by the desire to find alternative materials to cotton, whose intensive culture is causing major environmental damage.

Official site: https://www.etro.com